Kyle Lee Sing is the executive producer of the ‘Jam Juice’ riddim, which features artistes, Shurwayne Winchester, female US based artiste, Rane, SKHI, Swappi and Azaryah. “The talent on this riddim is superior,” said Lee Sing, adding that these aren’t the usual artistes often touted in the industry. “I will always try to go against the norm, push the envelope and make breakthroughs for artistes who really deserve the chance,” he said candidly.
Lee Sing, the man behind artiste management company, Jamdong Management, which is based in the US, says this is the first of many riddims to come. “While the aim is to promote the artistes under Jamdong Management, in so doing, I’d also like to give more opportunity to other artistes who have serious talent,” he said.
The riddim features Soca heavyweight, Shurwayne Winchester with a single called, “Tear Down,’ Azaryah with ‘Wine of the Century,’ SKHI with ‘Iz Vybez’, while Swappi delivers, ‘Pouring Out’ and Rane comes through with ‘Different.’ “These artistes are all really good. Rane is a tremendous stage performer who can stand up beside the big names like Nadia Batson, Destra and Patrice Roberts. SKHI has proven himself time and time again, having shared the stage on multiple occasions with seasoned artistes,” attested Lee Sing. He is eager to push the music everywhere, already having distributed the riddim to major streaming outlets. “We know what we have to do and we’re doing it. We’re just asking for the opportunity to be heard, played and enjoyed,” he said.