The Fenty Beauty businesswoman has signed an historic partnership with the 2024 Paris Olympics, boosting her billion dollar fortune.
The deal, said to be worth tens of millions of dollars will see Rihanna’s company ‘beautify’ the world’s top athletes. The announcement came as the singer posted a photo of herself walking hand-in-hand with a Fenty Beauty lip product, which was holding a glass of wine, with the Eiffel Tower and Olympic rings in the background.
A source told ‘The Standard,’ “This deal with her Fenty cosmetics brand is a major coup for Rihanna. She’s the first ‘non-corporate’ self-made, beauty brand to get such a major deal from the sporting event.Her line is known as diverse and for all skin types – so it makes sense as it will be perfect for the variety of athletes from all over the world.“
In a press release, it was revealed that Olympic volunteers will receive Fenty Beauty makeup kits, including the Eaze Drop’Lit All-Over Glow Enhancer, Invisimatte Instant Setting and Blotting Powder, Gloss Bomb Universal Lip Luminizer, and the Eaze Drop Blurring Skin Tint.
